Finding the right 4k Blu ray player under 1200 can be a game-changer for home theater enthusiasts. The Panasonic DP-UB154P-K stands out as the best overall choice thanks to its reliable performance and support for premium audio formats, making it ideal for cinephiles. For those seeking enhanced streaming capabilities, the Panasonic UB420 offers excellent value with integrated voice control and HDR support. Meanwhile, the Sony UBP-X700 provides a straightforward, user-friendly experience at a more accessible price point.
Get audio and creator gear delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
These options highlight the main tradeoffs: balancing picture quality, streaming features, audio support, and ease of use within the $1200 budget. Continue reading for a detailed breakdown of each model and what makes them suitable for different home theater setups.
Complete the kit
Key Takeaways
- The top-ranked Panasonic DP-UB154P-K excels in both picture and hi-res audio, making it the best overall pick for dedicated home theater setups.
- Streaming features and voice control are increasingly important; models like the Panasonic UB420 and DP-UB820 stand out for these capabilities.
- Support for Dolby Vision and Dolby Atmos remains a key differentiator among the best players, especially for high-end home theater systems.
- Price and ease of use often trade off with advanced features; more affordable options can lack premium streaming or audio support.
- Region-free playback and format support vary, so check compatibility if you have a diverse collection or specific playback needs.
| Panasonic 4K Blu-ray Player, Ultra HD Premium Video Playback and Hi-Res Audio – DP-UB154P-K |  | Best Overall for High-Quality Visuals and Audio | HDR Formats Supported: HDR10+, HDR10, HLG | Video Resolution: 4K Ultra HD | Audio: Hi-Res Audio | VIEW ON AMAZON | See Our Full Breakdown |
| Krovatar 4K UHD Blu-ray Disc Player with Bluetooth Function |  | Best for Immersive Surround and Private Listening | Media Type: BD, BD-R, BD-RE, CD, DVD, CD-R/RW, DVD±R, DVD±RW, VCD, SVCD, SACD | Connectivity Technology: Bluetooth, Ethernet, HDMI, USB | Compatible Devices: Television | VIEW ON AMAZON | See Our Full Breakdown |
| Sony UBP-X700 4K Ultra HD Blu-Ray Player |  | Best for Streaming and Upscaling | Model: UBP-X700 | Resolution: 4K Ultra HD | Power Consumption: 15 Watt in Operation | VIEW ON AMAZON | See Our Full Breakdown |
| Panasonic UB420 Streaming 4K Blu-ray Player with Hi-Res Audio and Voice Assist |  | Best for Smart Streaming and Voice Control | Model: DP-UB420-K | Video Resolution: 4K UHD | HDR Formats: HDR10+, HDR10, HLG | VIEW ON AMAZON | See Our Full Breakdown |
| LG UBK90 4K Ultra-HD Blu-ray Player with Dolby Vision |  | Best for Dolby Vision and Backward Compatibility | Resolution: 4K Ultra HD | HDR Support: Dolby Vision, HDR10 | Backward Compatibility: Blu-ray, DVD | VIEW ON AMAZON | See Our Full Breakdown |
| DP-UB820 4K Ultra HD Blu-ray Player with WiFi, Region-Free, PAL/NTSC, 110V |  | Best for Region-Free Playback and Versatile Compatibility | Region Compatibility: Region-Free | Video Resolution: 4K Ultra HD | Connectivity: WiFi | VIEW ON AMAZON | See Our Full Breakdown |
| Panasonic Premium 4K Blu Ray Player, UHD DVD Blu Ray Player with Hi-Res Sound, 4K VOD Streaming, HDR10+ and Dolby Vision, DP-UB450 (Black) |  | Best for High-Fidelity Picture and Sound | Model: DP-UB450 | Supports: HDR10+, Dolby Vision, 4K VOD Streaming | Audio: Studio Master Sound, Hi-Res Audio | VIEW ON AMAZON | See Our Full Breakdown |
| Panasonic Streaming Blu-ray DVD Player with 4K Ultra HD, Dolby Vision, HDR10+, Hi-Res Audio, Voice Assist – DP-UB820-K |  | Best for Versatile HDR Support and Voice Control | Model: DP-UB820-K | Supported HDR Formats: HDR10+, HDR10, HLG | Video Resolution: 4K Ultra HD | VIEW ON AMAZON | See Our Full Breakdown |
| 4K UHD Blu-ray DVD Player with Dolby Vision, Atmos, HDR10, Twin HDMI |  | Best for All-in-One Media Compatibility and Surround Sound | Video Resolution: 4K UHD | HDR Support: Dolby Vision, HDR10 | Audio Support: Dolby Atmos, DTS | VIEW ON AMAZON | See Our Full Breakdown |
| 4k blu ray players for home theater under 1200 | Video Resolution | Connectivity |
|---|---|---|
| Panasonic 4K Blu-ray Player | 4K Ultra HD | — |
| Krovatar 4K UHD Blu-ray Disc P | — | — |
| Sony UBP-X700 4K Ultra HD Blu- | — | — |
| Panasonic UB420 Streaming 4K B | 4K UHD | Twin HDMI, Wi-Fi, Ethernet |
| LG UBK90 4K Ultra-HD Blu-ray P | — | Internet-ready |
| DP-UB820 4K Ultra HD Blu-ray P | 4K Ultra HD | WiFi |
| Panasonic Premium 4K Blu Ray P | — | Twin HDMI |
| Panasonic Streaming Blu-ray DV | 4K Ultra HD | Twin HDMI |
| 4K UHD Blu-ray DVD Player with | 4K UHD | — |
More Details on Our Top Picks
Panasonic 4K Blu-ray Player, Ultra HD Premium Video Playback and Hi-Res Audio – DP-UB154P-K
The Panasonic DP-UB154P-K stands out as the best overall choice for those who prioritize cinematic quality without sacrificing audio fidelity. Its support for multiple HDR formats like HDR10+, HDR10, and HLG ensures rich, detailed images, especially when compared to the LG UBK90, which requires a compatible TV for HDR features. Its high-res audio complements the stunning visuals, delivering an immersive experience. However, it lacks built-in Wi-Fi or streaming apps, making it less convenient for streaming-centric users. The setup might be intricate for some, but the payoff is a dedicated, high-quality home theater component.Pros:- Supports multiple HDR formats for vibrant, detailed images
- High-resolution Hi-Res Audio for immersive sound
- Advanced color processing enhances picture quality
- Solid build quality suitable for dedicated home theaters
Cons:- No built-in Wi-Fi or streaming apps, limiting direct content access
- Setup can be complex for users unfamiliar with home theater equipment
Best for: Home theater enthusiasts who want premium picture and sound quality without integrating smart streaming features.
Not ideal for: Casual viewers seeking all-in-one devices with built-in streaming services and simple setup.
- HDR Formats Supported:HDR10+, HDR10, HLG
- Video Resolution:4K Ultra HD
- Audio:Hi-Res Audio
- Color:Black
Our verdict“This player is ideal for those who want top-tier audio and video quality, and are comfortable with some setup complexity.”
Krovatar 4K UHD Blu-ray Disc Player with Bluetooth Function
The Krovatar 4K UHD Blu-ray Player excels for those who value immersive sound, thanks to support for Dolby Atmos and DTS:X, making it a strong alternative to the Sony UBP-X700’s built-in streaming. Its sleek aluminum design adds a premium touch, and Bluetooth connectivity allows private listening via wireless headphones. While it supports a variety of media types, it doesn’t mention 4K upscaling for non-4K sources, which could be a drawback for those with older discs or media. It’s a compact, powerful option for dedicated audio-visual setups, but may be limiting for users seeking extensive streaming options.Pros:- Supports Dolby Atmos and DTS:X for immersive surround sound
- Supports HDR formats like HDR10+ and Dolby Vision for vibrant visuals
- Bluetooth remote and headphone connectivity for private listening
- Compact design with high-quality build
Cons:- Limited media format support without mention of 4K upscaling
- No built-in streaming services, reducing versatility
Best for: Home theater lovers prioritizing immersive surround sound and private headphone use, with a sleek aesthetic.
Not ideal for: Casual streamers or those relying heavily on streaming apps, as it lacks integrated streaming services.
- Media Type:BD, BD-R, BD-RE, CD, DVD, CD-R/RW, DVD±R, DVD±RW, VCD, SVCD, SACD
- Connectivity Technology:Bluetooth, Ethernet, HDMI, USB
- Compatible Devices:Television
- Audio Output Mode:Surround, Object-based (Dolby Atmos, DTS:X)
- Item Dimensions:12.6″L x 7.83″W x 1.85″H
- Item Weight:1.4 kg
Our verdict“Best suited for audiophiles who want immersive sound with a sleek, dedicated disc player, but less for streaming-focused users.”
Sony UBP-X700 4K Ultra HD Blu-Ray Player
The Sony UBP-X700 offers a compelling option for users wanting excellent picture quality with 4K upscaling and convenient streaming via built-in Wi-Fi. It outperforms basic players like the LG UBK90 by supporting multiple audio formats and providing dual HDMI outputs for better audio separation. However, it lacks support for 3D playback and requires additional setup for streaming apps, which could be a hurdle for less tech-savvy users. Its 1-year warranty is standard but limits long-term peace of mind. Overall, it’s a versatile choice for those who want a balance of streaming and high-quality disc playback in a compact form.Pros:- Supports 4K Ultra HD with upscaling for enhanced picture quality
- Built-in Wi-Fi enables easy access to streaming services
- Supports multiple high-res audio formats for flexible sound options
- Dual HDMI outputs improve audio-visual separation
Cons:- No support for 3D playback, limiting media options
- Requires extra setup for streaming apps, which can be inconvenient
Best for: Homeowners needing a versatile player with built-in streaming and excellent 4K picture-upscaling.
Not ideal for: Purists focused solely on high-end audio or dedicated cinema setups, who might prefer players with more premium build or audio features.
- Model:UBP-X700
- Resolution:4K Ultra HD
- Power Consumption:15 Watt in Operation
- Standby Power:0.35 Watt
- Wi-Fi:Built-in
- Supported Formats:Multiple file formats, Hi-Res Audio
- Outputs:Dual HDMI
Our verdict“A strong all-around player for viewers who want streaming, good picture, and audio quality without premium pricing.”
Panasonic UB420 Streaming 4K Blu-ray Player with Hi-Res Audio and Voice Assist
The Panasonic UB420 is designed for those who value seamless smart features alongside excellent 4K playback. Its HDR support (HDR10+, HDR10, HLG) matches other high-end players like the Sony UBP-X700, but its true strength lies in voice assistant compatibility with Alexa and Google Assistant, making it more user-friendly for smart home integration. The player supports a wide range of audio formats and offers detailed color and resolution enhancement through the HCX Processor. On the downside, the setup can be complex for some, and it doesn’t support 8K content. This makes it ideal for users who want smart home integration along with high-quality media playback.Pros:- Supports multiple HDR formats for vibrant visuals
- Voice assistant compatibility for easy control
- High-res audio support for premium sound
- HCX Processor for detailed color and picture processing
Cons:- Complex setup process for smart features
- No support for 8K content, limiting future-proofing
Best for: Tech-savvy homeowners seeking smart features, voice control, and 4K disc playback in one device.
Not ideal for: Users who prefer straightforward, plug-and-play devices with minimal setup or who don’t use voice assistants.
- Model:DP-UB420-K
- Video Resolution:4K UHD
- HDR Formats:HDR10+, HDR10, HLG
- Audio Formats:DSD, ALAC, WAV, FLAC, MP3, AAC, WMA, AIFF
- Processor:HCX Processor
- Connectivity:Twin HDMI, Wi-Fi, Ethernet
Our verdict“Ideal for smart home users wanting advanced voice control and high-quality 4K playback without needing an all-in-one smart device.”
LG UBK90 4K Ultra-HD Blu-ray Player with Dolby Vision
The LG UBK90 offers a straightforward solution for 4K disc playback with Dolby Vision and HDR10 support, making it suitable for users with compatible TVs seeking excellent picture quality. Its backward compatibility with Blu-ray and DVDs adds value, especially for households with a library of older discs. Compared with the Panasonic DP-UB154P-K, the LG provides more streaming options, but it relies on a separate subscription for streaming services, which could add to the overall cost. The lack of detailed remote control info might impact ease of use, but it’s a solid choice for a simple, high-quality 4K player on a budget.Pros:- Supports Dolby Vision and HDR10 for vivid images
- Backward compatible with Blu-ray and DVD discs
- Supports streaming 4K content via internet access
- Simple, straightforward operation
Cons:- HDR/Dolby Vision dependent on TV compatibility (sold separately)
- Subscription services may be needed for streaming apps
Best for: Consumers with Dolby Vision-compatible TVs wanting reliable 4K playback and disc compatibility.
Not ideal for: Users who want built-in streaming apps or advanced HDR formats like HDR10+ or HLG, which LG supports but with limitations.
- Resolution:4K Ultra HD
- HDR Support:Dolby Vision, HDR10
- Backward Compatibility:Blu-ray, DVD
- Connectivity:Internet-ready
Our verdict“A dependable choice for users with Dolby Vision TVs seeking solid 4K disc playback and basic streaming capabilities.”
DP-UB820 4K Ultra HD Blu-ray Player with WiFi, Region-Free, PAL/NTSC, 110V
This model stands out for its region-free capability, making it ideal for collecting international discs or traveling users. Compared with the Panasonic DP-UB450, it offers the added benefit of playing discs from any region, but it is limited to 110V, which could require a converter in some areas. Its support for 4K Ultra HD ensures sharp visuals, while WiFi connectivity allows for streaming and firmware updates, making it a flexible option. However, the absence of built-in smart apps limits its streaming versatility. This pick makes the most sense for collectors or international travelers who prioritize disc flexibility over integrated smart features.Pros:- Region-free playback for multi-region disc use
- Supports 4K Ultra HD for crisp visuals
- WiFi connectivity enables streaming and updates
Cons:- Limited to 110V voltage, may need a power converter
- No built-in smart streaming apps
Best for: International media collectors or travelers needing region-free playback
Not ideal for: Home theater users seeking integrated streaming apps or 110V users in regions with different voltage standards
- Region Compatibility:Region-Free
- Video Resolution:4K Ultra HD
- Connectivity:WiFi
- Voltage:110V
- Formats Supported:PAL, NTSC
Our verdict“This is best suited for users who want maximum disc flexibility and are willing to manage power compatibility issues.”
Panasonic Premium 4K Blu Ray Player, UHD DVD Blu Ray Player with Hi-Res Sound, 4K VOD Streaming, HDR10+ and Dolby Vision, DP-UB450 (Black)
The Panasonic DP-UB450 excels at delivering superior picture quality with HDR10+ and Dolby Vision support, making it perfect for viewers who prioritize cinematic quality. Unlike the Panasonic UB820, which emphasizes streaming and versatility, the DP-UB450 focuses on premium video and audio fidelity, supporting high-res sound and advanced HDR formats. Its twin HDMI outputs are advantageous for separating audio and video signals, but the lack of built-in WiFi or smart apps could limit streaming options. It’s best for those seeking a dedicated, high-quality playback device with excellent picture and sound but willing to use external streaming devices for smart features.Pros:- Supports HDR10+ and Dolby Vision for vivid visuals
- High-resolution audio for immersive sound
- Twin HDMI for flexible audio-video setup
Cons:- No built-in WiFi or smart app support
- Limited UI details, potentially complex setup
Best for: Home theater enthusiasts prioritizing picture and sound quality over integrated smart features
Not ideal for: Casual viewers who prefer all-in-one streaming and smart app access without external devices
- Model:DP-UB450
- Supports:HDR10+, Dolby Vision, 4K VOD Streaming
- Audio:Studio Master Sound, Hi-Res Audio
- Connectivity:Twin HDMI
- Color:Black
Our verdict“Best suited for users who want premium video and audio quality, with external streaming solutions for smart features.”
Panasonic Streaming Blu-ray DVD Player with 4K Ultra HD, Dolby Vision, HDR10+, Hi-Res Audio, Voice Assist – DP-UB820-K
The DP-UB820-K offers multiple HDR formats including HDR10+, HDR10, and HLG, making it a versatile choice for high-quality visuals across a range of streaming services. Unlike the region-free DP-UB820, this model emphasizes voice assist capabilities and a broader HDR support, catering to users who want convenience and compatibility. Its twin HDMI outputs support immersive, high-fidelity audio and video separation. However, it lacks explicit mention of built-in WiFi or dedicated streaming apps, which might require external devices. This makes it ideal for users who want flexibility in HDR support and voice commands but don’t mind using external streaming sources.Pros:- Supports multiple HDR formats for enhanced picture quality
- High-fidelity, studio master sound with twin HDMI
- Voice assist feature for easier control
Cons:- No explicit mention of built-in WiFi or streaming apps
- Setup may be complex for some users
Best for: Home theater users seeking HDR flexibility and voice control capabilities
Not ideal for: Users who prefer an all-in-one device with built-in streaming apps and simple setup
- Model:DP-UB820-K
- Supported HDR Formats:HDR10+, HDR10, HLG
- Video Resolution:4K Ultra HD
- Audio:Hi-Res Audio
- Connectivity:Twin HDMI
Our verdict“Ideal for tech-savvy viewers wanting advanced HDR support and voice control, with external streaming options preferred.”
4K UHD Blu-ray DVD Player with Dolby Vision, Atmos, HDR10, Twin HDMI
This player stands out for its comprehensive format support, including Dolby Vision, Atmos, and HDR10, making it a true media hub. Compared with the Panasonic DP-UB450 or UB820, it offers dual HDMI outputs and broad media compatibility, supporting 4K UHD, 3D Blu-ray, DVDs, and CDs. Its network connectivity and USB ports provide versatile options for playback, appealing to home theater enthusiasts who want a single device for various formats. The lack of specific smart app details suggests it’s more of a playback device than a streaming hub, which could be a drawback for those seeking integrated apps. This model is best for users who want maximum media versatility and surround sound, assuming they have compatible equipment.Pros:- Supports Dolby Vision, Atmos, and HDR10 for vivid visuals and immersive audio
- Plays a wide range of media including DVDs and CDs
- Dual HDMI outputs for flexible audio-video separation
Cons:- Remote batteries not included
- No clear info on built-in smart streaming apps
Best for: Home theater collectors requiring broad media support and surround sound capability
Not ideal for: Casual viewers seeking an easy, all-in-one streaming solution with built-in apps
- Video Resolution:4K UHD
- HDR Support:Dolby Vision, HDR10
- Audio Support:Dolby Atmos, DTS
- HDMI Ports:2
- Media Compatibility:4K UHD Blu-ray, 3D Blu-ray, DVD, CD
- Region Compatibility:Region A/1 and all regions DVDs
Our verdict“Best for users seeking a universal media player with advanced HDR and surround sound support, willing to handle setup complexity.”
How We Picked
I evaluated these 4k Blu ray players based on several critical factors: picture quality, audio support, streaming capabilities, build quality, and ease of use. Given the focus on home theater under 1200, I prioritized models that deliver premium video features like Dolby Vision and HDR10+ while maintaining strong audio support, including Dolby Atmos and Hi-Res Audio. I also considered user interface, connectivity options, and reliability, ensuring each option offers good value and durability. The ranking reflects a balance between performance, feature set, and price, highlighting options that cater to different types of home theater enthusiasts.| 4k blu ray players for home theater under 1200 | Connectivity |
|---|---|
| Panasonic 4K Blu-ray Player | — |
| Krovatar 4K UHD Blu-ray Disc P | — |
| Sony UBP-X700 4K Ultra HD Blu- | — |
| Panasonic UB420 Streaming 4K B | Twin HDMI, Wi-Fi, Ethernet |
| LG UBK90 4K Ultra-HD Blu-ray P | Internet-ready |
| DP-UB820 4K Ultra HD Blu-ray P | WiFi |
| Panasonic Premium 4K Blu Ray P | Twin HDMI |
| Panasonic Streaming Blu-ray DV | Twin HDMI |
| 4K UHD Blu-ray DVD Player with | — |
Factors to Consider When Choosing 4k Blu Ray Players For Home Theater Under 1200
Choosing a 4k Blu ray player within a $1200 budget involves balancing several key factors. Beyond basic playback, consider what features will enhance your home theater experience, such as HDR support, immersive audio formats, and smart streaming capabilities. Compatibility with your existing setup and future-proofing are also important, especially with ongoing advancements in video and audio technology. Understanding these considerations can help you avoid common pitfalls like overspending on unnecessary features or acquiring a model with limited format support.Video and Audio Format Support
Ensure your chosen player supports the latest formats like Dolby Vision, HDR10+, and Dolby Atmos for the best picture and sound quality. Not all players handle every format, so check compatibility with your display and audio system. Investing in a model with robust format support can significantly enhance your viewing experience, especially for 4K content and high-fidelity audio. However, remember that more advanced formats may come with a higher price or require additional equipment.
Streaming and Smart Features
Many users value integrated streaming apps and voice control options. Players like the Panasonic UB420 and DP-UB820 offer built-in smart platforms, making it easy to access services like Netflix, Hulu, and Disney+. Consider whether the interface is user-friendly and if the device gets regular updates. While streaming features add convenience, they can sometimes complicate the setup or introduce additional points of failure, so weigh these against your primary focus on disc playback.
Build Quality and Reliability
Durability and consistent performance are essential, especially for a dedicated home theater. Look for players with solid construction, quality components, and good reviews regarding longevity. Budget models with cheap parts might save money upfront but could lead to issues over time. Premium build quality often correlates with smoother operation and fewer technical problems, making it worth considering even if it pushes your budget slightly higher.
Ease of Use and Interface
Intuitive menus and quick startup times make a noticeable difference during daily use. Some players come with simple remotes and straightforward interfaces, ideal for casual users, while others offer extensive customization that benefits cinephiles. Think about your comfort level with technology—if you prefer plug-and-play devices, prioritize models praised for their user-friendliness. Advanced features are less useful if they come at the expense of a complicated interface.
Connectivity and Future-Proofing
Check for multiple HDMI outputs, USB ports, and Wi-Fi options to ensure compatibility with your current setup and future upgrades. Features like eARC or support for the latest HDMI standards can improve audio and video transmission. If you plan to upgrade your home theater system, selecting a model with versatile connectivity can save money and hassle later. Don’t overlook regional compatibility if you buy imported models—region-free playback can prevent frustration.
Frequently Asked Questions
Does support for Dolby Vision make a significant difference for 4k Blu ray players?
Dolby Vision enhances HDR content by providing brighter highlights and more vivid colors, which can greatly improve picture quality on compatible displays. If your TV supports Dolby Vision, choosing a player with this feature ensures you experience the full benefits of modern HDR content. However, for non-Dolby Vision TVs, this feature won’t make a difference, so consider your display’s capabilities before prioritizing it in your purchase.
Are region-free players worth the extra cost?
Region-free players offer increased flexibility, especially if you have a collection of discs from different regions or plan to import media. While they can be more expensive, the ability to play international content without restrictions can be a significant advantage for dedicated collectors or those with specific content needs. If your collection is mostly domestic, a region-locked model should suffice and could save money.
How important is streaming integration on a Blu ray player?
Streaming integration adds convenience, allowing you to access popular services directly from your Blu ray player without needing additional devices. If streaming is a major part of your entertainment setup, choose a model with a user-friendly interface and reliable app support. However, if you primarily watch physical discs, this feature is less critical, and you might prioritize superior disc playback and audio support instead.
Should I prioritize 4K Ultra HD or HDR support in my player?
Both 4K Ultra HD resolution and HDR support significantly enhance picture quality, with HDR providing richer colors and better contrast. For an immersive home theater experience, a player supporting both is ideal. If you have a high-quality 4K display, focus on models that support Dolby Vision or HDR10+ for the best visual benefits. Without HDR, even 4K resolution may look less vibrant and dynamic.
Is it better to buy a more affordable model with fewer features or a higher-end model with more capabilities?
Deciding between affordability and feature set depends on your priorities. If you mainly want reliable disc playback without extra bells and whistles, a simpler, less expensive model might suffice. However, if you value high-quality audio, advanced video formats, and smart features, investing in a higher-end model can provide a more satisfying experience and longer-term value. Consider your current setup and future needs before making a choice.
Conclusion
For most home theater enthusiasts, the Panasonic DP-UB154P-K offers an excellent balance of performance, build quality, and features, making it the best overall option. Those looking for the most value should consider the Panasonic UB420 with its streaming and HDR support. If you prioritize premium features like Dolby Vision and Atmos, the Panasonic DP-UB820 makes a compelling choice. Beginners or casual viewers will find the Sony UBP-X700 straightforward and user-friendly, while advanced users with specific needs might opt for region-free options or models supporting the latest formats. Ultimately, your decision should align with your viewing habits, display capabilities, and budget.
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
